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Corporate Info
Burger King® in Malaysia
In 1954, James McLamore and David Edgerton opened their first BURGER KING® restaurant in Miami, Florida. These visionaries had extensive experience in restaurant business and a shared belief in the guiding principle of offering reasonably priced quality food, served quickly, in attractive, clean surroundings. Our Vision today honors their original vision.

When America was introduced to the signature flavor of the Original WHOPPER® Sandwich in 1957, it was selling for only 37 cents. It was an instant sensation and immediately became our flagship product. Today the WHOPPER® is world renowned for its flame-grilled taste and the many ways customers can order it to their liking.

The great success of the early restaurants made the BURGER KING® concept a franchise success. The concept spread rapidly throughout the 1960s and in 1963 the first international franchise restaurant opened in Puerto Rico.

While the vision for the BURGER KING® brand hasn't changed over time, our restaurants have. The early BURGER KING® restaurants distinguished themselves from others by their self-serve ordering and outdoor patio seating. Burger King Corporation pioneered dining rooms in the fast food industry when it began to enclose its patio seating in 1957. For the first time, fast-food customers could comfortably eat their food at a table inside a restaurant. Burger King Corporation demonstrated its innovation again in 1975 when it began to offer drive-thru service at its restaurants, appealing to increasingly mobile and time-conscious consumers.

When it comes to marketing the brand, a "winner takes all" attitude has fueled some of the most creative campaigns that wet the appetite of our customers. Burger King Corporation began airing its first television commercial in 1958 and our first major promotion, 'The Bigger the Burger, the Better the Burger,' debuted in 1968.

Our Mission
We proudly serve the best burgers in the business, plus a variety of real, authentic foods…all freshly prepared…just the way you want it.
Our Values
Fairness, Diversity, Respect, Caring, Clear Accountabilities, Teamwork, High Standards, Commitment to Excellence, Celebrating our Successes.
Burger King® in Malaysia
In December 1997, BURGER KING® returns to Malaysia with a different management group that operates under a new franchisee i.e. Cosmo Restaurants Sdn. Bhd. The first restaurant was located at Overhead Bridge Sg. Buloh. It was officiated by our former Prime Minister i.e. Y.A.B Tun Dr. Mahathir Mohamad.

There are currently, 3 franchise holders in Malaysia. The largest operating restaurant is manage by Cosmo Restaurants Sdn. Bhd. While outlets located in KLIA are under the management of Dewina Hosts Sdn. Bhd, outlets in Sabah are operated by another franchisee, Living Bread Sdn. Bhd.

The first interior concept was the 1960s with featured artists such as Marilyn Monroe, Elvis Presley, James Dean and vintage cars photos. The current concept in BURGER KING® caters for today’s customer requirement for the trendy, modern yet tranquil.

BURGER KING® caters to customers who love great tasting burgers, their way.

Malaysia address:
Cosmo Restaurants Sdn. Bhd. (Co. No: 296009-T)
Suite 3.01 Level 3, Lot 4A Jln 19/1, Wisma Academy, 46300 Petaling Jaya, Selangor.