When America was introduced to the signature flavor of the Original WHOPPER® Sandwich in 1957, it was selling for only 37 cents. It was an instant sensation and immediately became our flagship product. Today the WHOPPER® is world renowned for its flame-grilled taste and the many ways customers can order it to their liking.
The great success of the early restaurants made the BURGER KING® concept a franchise success. The concept spread rapidly throughout the 1960s and in 1963 the first international franchise restaurant opened in Puerto Rico.
While the vision for the BURGER KING® brand hasn't changed over time, our restaurants have. The early BURGER KING® restaurants distinguished themselves from others by their self-serve ordering and outdoor patio seating. Burger King Corporation pioneered dining rooms in the fast food industry when it began to enclose its patio seating in 1957. For the first time, fast-food customers could comfortably eat their food at a table inside a restaurant. Burger King Corporation demonstrated its innovation again in 1975 when it began to offer drive-thru service at its restaurants, appealing to increasingly mobile and time-conscious consumers.
When it comes to marketing the brand, a "winner takes all" attitude has fueled some of the most creative campaigns that whet the appetite of our customers. Burger King Corporation began airing its first television commercial in 1958 and our first major promotion, 'The Bigger the Burger, the Better the Burger,' debuted in 1968.
There are currently, 3 franchise holders in Malaysia. The largest operating restaurant is managed by Cosmo Restaurants Sdn. Bhd. While outlets located in KLIA are under the management of Dewina Hosts Sdn. Bhd, outlets in Sabah are operated by another franchisee, Living Bread Sdn. Bhd.
The first interior concept was the 1960s with featured artists such as Marilyn Monroe, Elvis Presley, James Dean and vintage cars photos. The current concept in BURGER KING® caters for today’s customer requirement for the trendy, modern yet tranquil.
BURGER KING® caters to customers who love great tasting burgers, their way.
Cosmo Restaurants Sdn. Bhd. (Co. No: 296009-T)
No. 53, 1st Floor, Jalan Putra Mahkota 7/4A, Putra Heights, 47650 Subang Jaya, Selangor.